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Auvergnat Cola
Auvergnat Cola is a soft drink brand founded in 2009 in Auvergne by the societé Julhes, based in Saint-Flour, Cantal, to market an alternative cola drink. In March 2011 it was acquired by Audebert Boissons, based in Bort-les-Orgues.
== History ==
The origins of Auvergnat Cola lie with Jean-Philippe Nicolaux, head of the societé Julhes, a tripe production company, who wanted to diversify his company's products. After looking for a possible niche product, he turned his attention to mass consumer products, seeking one with strong regional popularity and identity, but which would not have a local competitor or require large-scale production and reduced profit margins. He was convinced that this type of product is only viable as an adjunct to an existing enterprise, where it can be added to the existing structure of the business and economies of scale be realised by that means. The idea of Auvergnat Cola came to him when he was on holiday in Corsica and was drinking the local Corsica Cola.〔("Consommation - L’Auvergne lance son Cola! Jean-Philippe Nicolaux lance son Auvergnat Cola. Objectif: 1 million de bouteilles vendues par an" ), Argent, ''France Soir'', 23 February 2009 〕〔("La folle saga du cola auvergnat" ), Actualité, mon 43.fr, 16 February 2010 〕 (Other pre-existing regional colas in France included Breizh Cola in Brittany, Fada Cola in Marseille and Chtilà Cola, since renamed Ch'nord Cola, in Nord-Pas-de-Calais, and Meuh Cola in Normandy, Montania Cola in Chambéry and Poitou Cola have since been launched.)〔Bertrand, ("Auvergnat Cola, le Coca made in Auvergne" ), Cyberbougnat, 22 January 2009 〕〔("Meuh Cola: le cola normand équitable" ), Boire & manger, Marcel Green.com, 28 October 2010 〕〔L'actu en région, ("Et vous, quel cola vous buvez?" ), ''Le Post'', 18 May 2010 〕〔Shirley Pellicer, ("Montania Cola, à J - 2 du lancement de sa campagne d'affichage" ), emarketing.fr, 17 August 2010 〕〔("Le Poitou-Charentes a maintenant son Cola " ), Charente libre.fr, 5 November 2010 〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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